ADRIAN APPIOLAZA

Argentina

I have always admired Franco Moschino’s sharp wit and irony: his creations were not just clothes, but a commentary on the status quo of his times, crafted from fabric. Achieving such a goal, going beyond the surface, and doing it with such theatrical lightness, is an extraordinary feat that sparked the imagination of a boy born in 1972 and raised in Buenos Aires who had never traveled before the age of 21.For a long time, I cultivated creativity within the walls of my home, spending my adolescence in my grandmother’s tailor shop and absorbing from her the foundations of what would become my profession. However, what guided me on a journey of discovery, taking me away from those familiar confines and into the center of my life, was the passion for English music. During the years when the music scene in Manchester was thriving, it pushed me to imagine another universe, seemingly distant, where I could express myself like never before.

Indeed, upon arriving in London, I found myself exposed not only to music but also to a diverse artistic expression, whose absolute freedom captivated me. At that moment, I realized that my love for fashion could become my future. So, I enrolled at Central Saint Martins, meanwhile working as a junior designer for Alexander McQueen and Miguel Adrover, to whom I owe a lot. However, it was Phoebe Philo who changed the course of my career. She saw the collection with which I graduated and invited me to join her at Chloé in 2002. Then came Miu Miu in 2006, Louis Vuitton with Marc Jacobs as a Senior Designer in 2010, and again at Chloé, where I returned in 2012 as Design Director with Clare Waight Keller. Finally, in 2014, I embarked on the longest adventure of my career up to that point: 10 years at Loewe, alongside J.W. Anderson as Women’s Ready-to-Wear Design Director. With fashion occupying much of my thoughts and spaces, I also began to collect garments from designers who changed the history of fashion – Franco Moschino has always been among them. Having access today to these memories; walking through these corridors overflowing with history just waiting to be heard; touching clothes that I had only seen in magazines has been invaluable and will serve as a compass in the journey I have just begun.

I thank Massimo Ferretti for giving me the opportunity to test myself with this new challenge and for wan-ting to share this new stage in the Maison’s journey with me. My task will be to reopen that window into the world that Franco Moschino opened for all of us: and there could be no greater honor.