Trained as an architect, Paula Raia has been the founder and creative director of her eponymous brand since 2010. Her deep emotional connection with the creative field is revealed through constant rigor and precision. Paula translates her intuitive and poetic universe into fashion shows, campaigns, activations, and her store, always fostering an open dialogue with the women who enter this world. In each collection, Paula Raia explores the many expressions of being with both poetry and precision. Emotions, universes, and desires are translated into form through profound research in pattern-making, silhouette, and raw materials, all shaped by the designer’s singular and authorial vision.
