KEAN ETRO

Born in Milan, Kean Etro studied in Switzerland and at the University of Cambridge before returning to Italy to pursue medieval history. He joined the family-owned brand Etro in 1986, later launching its fragrance division and debuting the first Menswear Collection in 1990, introducing the house’s core values of “New Tradition” and “Faithful to Love and Beauty.” Known for turning fashion shows into cultural dialogues, Kean’s work blends creativity with a deep commitment to environmental and social causes; in 2022, he passed the creative reins of Etro menswear to Marco De Vincenzo.