OSKAR METSAVAHT

Oskar Metsavaht is a multidisciplinary artist, designer, and environmental activist, recognized as a pioneer in sustainability since the 1990s. Founder and creative director of Osklen, he coined the concept of New Luxury—a fusion of ethics and aesthetics—introduced in Milan in 2004. He created the philosophy “ASAP | As Sustainable As Possible, As Soon As Possible”, urging the adoption of sustainable practices in daily life and fashion. Named in the BoF 500 in 2010, Oskar is considered one of fashion’s early sustainability leaders, alongside Yvon Chouinard and Stella McCartney. In 2007, the WWF-UK “Deeper Luxury” report cited him and Elon Musk as “Future Makers.” He has contributed to global summits and institutions, including FIT-NY, Harvard, Vogue’s Runway to Green, and the 1.618 Paris Sustainable Luxury Fair. In 2012, Brand of the Year” in London. Oskar is a UNESCO Goodwill Ambassador for Sustainability and UN Ambassador for the Ocean Decade. His work has made him a global reference in ethical fashion and responsible innovation.