Josh Tafoya is a textile artist born and raised in the American Southwest who explores conversations of Indigenous identity within the Hispanic/ Latino community. His work draws on his own Genizaro, Spanish and Chicano heritage. A reflection of his home and its rich textile history. Coming from a Ranching grandfather and a Weaving grandmother, brought him full circle. Infusing his knowledge of traditional Rio Grande Valley weaving, with his experience in New York. Where he received a BFA From Parsons The New School of design. Working under luxury brands up until 2020, when he moved back home to Taos, New Mexico. Where he developed his name sake brand, which gained the attention of the CFDA. Became a CFDA Interim Member in 2023. Leading him to become a semi-finalist in the 2025 LVMH Prize. His designs tell stories that aren’t broached in American history, redefining the “Southwestern” look and “American Fashion” from the brown perspective. He is intent on showcasing his rich culture while celebrating a dirty, grungy spirit.
