LUAR is the reversed namesake label of Brooklyn-based designer Raul Lopez, former co-founder of Hood By Air. Of Dominican descent, Lopez began to design at the age of 12 and growing up was inspired by the fluidity of the downtown New York scene. The philosophy of LUAR lies in the intersection of New York City and the Dominican Republic, promoting the constant curiosity of tomorrow. LUAR has been worn and supported by the likes of Beyoncé, Dua Lipa, Rihanna, Bella Hadid, Playboi Carti, Future, Kylie Jenner, Lourdes Leon, Kendrick Lamar, Solange Knowles, Tyga, Theophilus London, and more. In 2018, Raul was a finalist for the CFDA/Vogue Fashion Fund and in 2022 and 2024, he won the American Accessory Design of the Year Award. In 2023 he was named to the TIME 100 Next list of emerging leaders from around the world who are shaping the future and defining the next generation of leadership and was named a finalist for the LVMH Prize.
