THE PACK

Latin American Fashion Awards Emerging Designer of the Year Nominee.

I always knew how I wanted things to look like. I remember being very young and doing adjustments to my clothes. Improving the fit, correcting “mistakes”. At 6 years old I wanted to look like a punk and had my jeans adjusted so they looked tighter, I destroyed them with scissors and painted them with spray paint. The things that I didn’t dare to verbalize were expressed by the way I dressed. From a very young age my medium of self-expression has been clothes. When I couldn’t accept who I was, clothes were an armor of protection. As I grew older, I wasn’t even thinking about designing, but the construction of my identity began when I got dressed.

It wasn’t until I was 19 and I had my first job at a political communication agency that somehow things clicked inside my mind. I was so bored… and when I got bored, I read fashion magazines and Tim Blank’s reviews for Style.com. One day my boss got sick of paying me to read magazines and fashion show reviews and fired me. He told me that I should find a job that paid me to do what I did during my free time. I figured that if I was going to work the next 40-50 years of my life, I had to do something that I was passionate about, otherwise I was destined for unhappiness.

In the process of reading and learning about fashion and the fashion industry I understood that clothes weren’t only related to my personal style, but it could be a medium of expression to everything that was inside my head. The medium to construct my own universe.

I moved to Paris where I became assistant to Tiffany Godoy, Editor of The Reality Show Magazine. I started going to shows, but more importantly I started going to re-sees. That was the moment everything changed for me because I fell in love with the Clothes as an independent subject to my identity. I would spend hours at the showrooms closely inspecting every piece. This was to be my education in fashion.

During my time in Paris, I started doing Styling and Art Direction, but I felt the need to go deeper within the creative process.

In 2013 I was invited to collaborate on a men’s capsule collection with a friend that had a brand based in Mexico City. To develop I spent 3 months in my apartment until the collection was finished. That was the moment I understood that I did not want to be a spectator to the creative process of the fashion industry, but I wanted to create. Expressing myself no longer was necessarily linked to me, but it was something that could have a life of its own. There was no turning back, I had found my passion and there was nothing that could ever fulfill me the way designing did. Since I did not have any technical education about fashion or making clothes, I knew no one was going to hire me as a designer so in 2015 I decided to move back to Mexico and start my own brand.
The path to having a brand has been challenging and beautiful, the vision has evolved with me. My own evolution as a human being and my life experience are tied to the the brand’s development.

The Pack by Campillo is deeply rooted in my personal experiences and cultural heritage. Influenced by elements from my childhood, I have developed an aesthetic and conceptual identity that centers around Mexican culture. The brand’s foundation lies in a Charro Suit gifted by my grandfather, which serves as a starting point for the brand’s patterns and designs. As the brand evolves, it combines these initial references with my own imagination, resulting in a unique aesthetic language. Sustainability is a core principle of the brand, using materials like linen, bamboo fiber, cotton, silk, and leather, all dyed with eco-friendly methods. The brand collaborates with artisans, merging traditional techniques with contemporary design. Inspired by his upbringing in Zacualpan de Amilpas, the brand’s imagery is influenced by horses and Charro antiquities. With a commitment to sustainability and socially responsible practices, the brand aims to deliver inclusive stories that showcase beauty and cultural richness.