Paulo Borges has become one of the most influential figures in Brazilian fashion, playing a pivotal role in the development and consolidation of the country’s creative fashion industry. With over four decades dedicated to fashion, he is the founder of São Paulo Fashion Week (SPFW) — Brazil’s official fashion calendar —, now in its 30th anniversary, as well as IN-MODE, the National Institute of Fashion, Design, and the Creative Economy. His innovative and far-reaching vision has transformed the way fashion is perceived and practiced in Brazil, helping to raise the national industry to a level of international recognition. Through his initiatives, Borges has consistently championed the creative and economic potential of fashion, positioning it as a vital force in both Brazil’s culture and economy.