Brazilian-born and London-based designer Karoline Vitto celebrates the most controversial and overlooked aspects of the female form. Vitto founded her namesake label in 2020, with all pieces made on demand, ranging from sizes UK8 to UK28. Passionate about inclusivity, Vitto has subverted the standard sample size status quo, and has made a name for herself as one of the references when it comes to designing for extended sizes.
Karoline Vitto studied Fashion Design at Universidade do Estado de Santa Catarina in Brazil, and Central Saint Martins in London, where she attended a Graduate Diploma in Fashion course. She graduated from the Royal College of Art with a Masters in Fashion in 2019, where she started the basis of what would later become her brand.
Vitto founded her namesake label during lockdown, and presented her début collection with Fashion East in September 2022, being recognized as one of the standout shows of LFW-SS23. Her second show (AW24), shown in February 2023 was recognized by Vogue Business as the most inclusive Fashion show in London during that season.
Karoline Vitto has been featured on the covers of Vogue Brazil and Perfect Magazine, and accumulates press features, interviews and editorials in magazines such as Vogue UK, Vogue Italia, Vogue Talents, Dazed, i-D, AnOther Magazine, Cultured, The Cut, Vogue Business, amongst others.
The designer has been nominated by Dazed as part of their Dazed100 shortlist for 2022, a list that selects the 100 most influential people shaping the future of youth culture. Karoline has also been selected as one of the 2022 Impact Hub Designer Honourees at the Circular Fashion Summit and is one LVMH deadstock supplier Nona Source’s mindful creativity ambassadors.
Karoline Vitto stands on five pillars that define its essence: inclusivity, sustainability, and avant-garde wearability.
Inclusivity celebrates diversity and ensures that everyone feels represented. We sample on a variety of sizes and grade in stages, ensuring our pieces are designed with the variation of body shapes and sizes in mind. Sustainability drives our commitment to ethical practices. Working with deadstock materials breathes new life into discarded fabrics, and this helps us avoid unnecessary overproduction and waste.
Our made-to-order and pre-order models allow us to produce in small batches, honor the full size grade, while also reducing excess inventory and waste.
Sculptural yet wearable designs capture the essence of your brand, striking a balance between avant-garde aesthetics and practicality. Together, these pillars create a progressive and inclusive brand that empowers individuals to express themselves boldly while bridging the gap between sustainability and inclusivity.