Latin American Fashion Awards

LAURA TOBÓN

Colombia

Her story in fashion began when she was a child. She  started as a model, and despite the fact that it was a demanding job and with a lot of sacrifice, she was always passionate about it. Little by little she was positioning herself in this industry thanks to the fact that renowned national designers began to have her on their catwalks at different fashion events in Colombia. Parallel to this, she had the opportunity to work from a very young age on national television. Without a doubt, this exhibition also helped her to position herself in the Colombian fashion industry and, in a certain way, paved the way for her to start her journey in the social networks. Also, due to this recognition that she was receiving, she began to become a spokesperson for the fashion industry on a slightly more international scale. Her presence outside of Colombia began to grow stronger in the fashion world when she had the opportunity to do some projects with E! Entertainment.

They were years of knocking on doors, looking for big international brands, sometimes receiving the answer she didn’t want, achieving dreams that seemed impossible before, but she felt that each of these moments led her to where she is today. Some time ago when she was analyzing how her path had been, she realized that many times she didn’t receive much help, that at times she was alone in front of the fashion giants. This was precisely one of the reasons that led her to want to have a space where she could support and empower other girls who, like her, dream of being part of this industry. This is how MTZ Agency was born, a boutique agency that seeks to care for and support content creators. Being honest, she sees the little Laura from a few years ago in many of the girls who are part of this project today. This is one of the reasons why she works every day, because she wants them to find support in her to be able to be part of the world of fashion.

Parallel to her work in networks and with the agency, she recently had the opportunity to start a brand of swimwear. It was a dream that she had for a long time, but she knew that to fulfill it she had to team up with people who understood the fashion industry and who knew all about business. With Sea Salt she had the opportunity to see another angle of this industry, one that she was totally unaware of before, but that has helped her grow even more in it and continue to support it.

She is sure that this is a path from which there is still much to learn, but she knows that together we are stronger. One of her objectives is to continue uniting people in this industry in order to accompany and strengthen all the talent there is.