Latin American Fashion Awards



Marcelo Gutierrez is a New York based makeup artist. Born in Colombia, his family immigrated to Florida when Marcelo was a young child. Surrounded by creativity from a young age, Marcelo’s mother and father were both artists, he was encouraged to express himself artistically through drawing. He naturally began a fine arts degree in California; but later moved to New York to pursue the promise of opportunities after completing an artists residency in Brooklyn. Thanks to his insatiable desire for creative exploration and colorful nights out in the underground scene, Marcelo began to explore the realm of makeup as a career that also provided creative fulfillment.

Translating what he had learned as a multidisciplinary fine artist, Marcelo quickly transferred his skills and began to collaborate with photographers and stylists. From the very beginning, Dame Pat McGrath lent Marcelo her support and helped bolster his talent. Marcelo regularly collaborates with photographers such as Renell Medrano, Campbell Addy, Petra Collins, and Tyler Mitchell.

Marcelo’s work has been featured in publications such as Vogue US, Harper’s Bazaar, CR Fashion Book, I-D, Vogue Italia and W Magazine and campaigns including Louis Vuitton, Chanel, MAC, H&M, Calvin Klein, Christopher John Rogers, Luar, Dion Lee, Glossier, Milk Makeup & Bvglari. Additionally he has worked with artists including Dua Lipa, Anitta, Troy Sivan, Lily Rose-Depp, Paloma Elsesser, Rosalia, Lourdes Leon, Halsey, Alexa Demie and Dev Hynes.

Marcelo continues to explore his artistic practice, taking on the role of filmmaker, writer and performance artist. He is a strong advocate in supporting the BIPOC & LGBTQI+ community while pushing for diversity and visibility in the industry, not only in front of the camera but behind the scenes as well.

I would describe my aesthetic and my approach to makeup as sensitive. It’s sensitive to the person, to the environment, to the intention. A lot of makeup artists sometimes have a look that becomes their iconic face. My makeup looks vary from one thing to another but what they all share is a sensitivity to the person. There’s something that feels touchable and genuine to the person wearing the makeup. I never want my makeup to feel copied and pasted on someone’s face.