Creative director of the Fondazione Sozzani. Sara Sozzani Maino collaborates with many educational institutions and serves on several boards working and creating awareness for a more responsible planet. She is part of the advisory board of the Circular Fashion Summit, in support of the United Nations 2030 Sustainable Development Goals.

To date she is Educational & Scouting Advisor for Vogue Italia after founding Vogue Talents with Franca Sozzani in 2009. Vogue Talents has been a worldwide project and network supporting independent creative talent.  

In collaboration with Altaroma, she curates, since 2005, the Who is on Next? competition in support of Made in Italy. She regularly attends as a judge and consultant in several fashion competitions, including LVMH Prize, the Woolmark Prize, Fashion Trust Arabia, International Talent Support (ITS) and many others. Since September 2018, she has been International Brand Ambassador of the Camera Nazionale della Moda Italiana in support of the new generation of designers. She is also part of Camera Fashion Trust founded in 2018 in support of made in Italy designers. In 2019 she launched A New Awareness, a project that aims to create more awareness and consciousness to the younger generation. In May 2021 she received the Positive Change Award from Monte Carlo Fashion Week.

Since 2021, as Creative Director of the Fondazione Sozzani, Sara Sozzani Maino has curated and coordinated projects dedicated to education, responsibility and the next generation of creatives.