Brand of the year

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ELIGIBILITY CRITERIA

In order to be considered for Latin American Fashion Awards, brand must meet the following criteria:

1. Established and active for a minimum of 5 years.
2. Based and founded in Latin America.
3. Brand or company must be legally registered and active. 
4. Brand must fall into one or more of the following categories: Womenswear, Menswear, Accessories and/or Gender Inclusive.
5. Produced at least 10 collections throughout their history.
6. Prove recognition from local and international media.
7. At least 5 international stockists and/or sell direct-to-consumer.

ASSESSMENT CRITERIA

Applications will be reviewed under the following criteria:

1. Alignment with Latin American Fashion Awards core values: Diversity, Inclusion, Environment, People, Community & Craftsmanship. 
2. Creative merit: demonstrating a strong aesthetic, identity and point of distinctiveness.
3. Contribution to the growth of the Latin American fashion ecosystem, ie. heritage
   preservation, production, distribution, job creation, raw materials.
4. Provide collateral material from the three latest collections, such as: Lookbooks, Fashion Films, Videos and Fashion Show Presentations.
5. Quality and level of stockists internationally.
6. Degree of regional and international media presence and recognition.
7. Quality and completion of application form.

Notes:
*All Latin American brands established in the region are eligible for the Awards.
**In compliance with the requirements, applicants can apply to one or more award categories.